“And Then Some”

The three words behind 54 years of pursuing excellence

By Gary Pollock, President  ·  April 2026

There's a phrase that has quietly shaped everything we do. You might hear it in a hallway conversation, catch it at the end of a project debrief, or find it tucked into the way a team member goes about their day. You might even see it on someone’s sleeve. Both of my sons have my dad’s handwriting of the saying tattooed on their arms and we print it on anything we do long sleeve.

Three small words that carry an outsized weight: and then some.

My father founded this company 54 years ago. Like most founders, he passed along more than a business. He passed along a way of thinking. One of the lessons that stuck with me most was this:

"What was asked or expected was the minimum required. Growing and becoming better requires doing what was expected and required, and then some."

It sounds simple. But the older I get, the more I realize that simple and wise are closer friends than most people think.

He used to ask me, and I still ask myself today, did you "and then some" it? Not to pile on pressure, but to invite a deeper kind of accountability. Meeting expectations is the floor, not the ceiling. It's the starting point, not the finish line.

What does that look like in practice? It's the extra call you make after a job is done, not because you were asked, but because you knew it would matter. It's staying curious after you already have an answer. It's caring about the outcome more than the credit.

Over the decades, I've come to believe something about wisdom and simplicity: they begin far apart from each other and spend a lifetime walking toward the middle. The simple person acts without overthinking. The wise person understands why. But when they finally meet, when pure instinct and hard-earned understanding find the same ground, they have a great deal to talk about.

That meeting place is where our best work happens. It's where "and then some" lives.

We didn't build 54 years on a single strategy or a particular market condition. We built it on the compounding effect of countless small moments where someone decided that what was expected wasn't quite enough and went a little further. Those moments add up. They become culture. They become reputation. They become legacy.

So the next time you finish a task, close a project, or hang up the phone on a solved problem, pause for just a second and ask yourself the same question I've been asking myself for most of my life:

Did you and then some it?

If the answer is yes, you're already part of what makes this place what it is.

Next
Next

In the Age of AI, Print Marketing Is More Important Than Ever