Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile phones, loyalty program updates can easily get lost in the shuffle.

Want to make your print materials stand out without overspending? Specialty finishes can add texture, beauty, and depth, often in surprisingly affordable ways. Here are five budget-friendly finishing options that enhance your print while keeping costs under control.

Whether it is regarding political stance, religion, finances, relationships, or otherwise, the very nature of having freedom is to have choice. Having the freedom to choose places responsibilities on each of us, since we are ultimately responsible for our choices.

Direct mail doesn’t have to be a headache. At Pollock Printing, we make mailing easy by saving you time, money, and stress. From start to finish, our team handles every detail—so your project runs smoothly, stays on budget, and delivers results. Let’s simplify your next mailing together.

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way to get your marketing messages seen and heard.

Father’s Day can have many different meanings and memories for everyone.

If you are reading this and you didn’t have a close relationship with your father, I hope that you may be granted peace and acceptance for going forward.

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, then congratulations! You’ve experienced drip marketing in action.

Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons.

We all can recall specific events in our lives that impacted us. I remember my grandmother’s muffins, and I still smell them cooking in her kitchen.

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing communications, including direct mail. Are you giving it to them?

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you use direct mail and email together. Here are five ways to combine the two channels and achieve great results.

We are living in a paradoxical time. While technology was designed to help us become more efficient, we may find ourselves spending more time on software issues and updates than we spend reading the notes we have written.

Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool. Harnessing FOMO can drive engagement and conversions by creating a sense of urgency and exclusivity, compelling customers to act quickly so they don't miss out on something good.

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? How can you make sure nothing goes wrong? Here are five tips for getting started on the right foot.

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is fast and easy to scan is winning the day. According to Who’s Mailing What! (WMW!), a database of nearly 300,000 direct mail pieces, the average word count used in marketing copy for envelopes, postcards, and self-mailers has dropped by 24%, 30%, and 29%, respectively, over the past 20 years.

There is little more comforting for many than a cup of silky, creamy chocolate mousse. Even looking at a picture of this delightful treat can make you hungry. Perhaps it is not surprising that Pantone’s Color of the Year 2025 is Mocha Mousse 17-1230, a creamy, velvety brown that looks like it belongs swirled in a dessert glass.

I hope this season can bring you the feelings of anticipation and excitement that are the stuff that dreams are made of.

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let's look at seven of them.

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric do you use to determine that?