As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data doesn’t, by itself, generate success.

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too.

This year, you have touched our lives and been a part of the blessings we have received…

Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it?

Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products.

Being grateful is sometimes very easy. At other times, it can be difficult. When all is in sync and life is functioning as our gift of good, gratitude takes very little effort.

Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print.

Reprogramming is very often used in terms of software and computer technology. It is defined as “program again or differently.”

Promotional products are indeed a powerful tool for increasing brand awareness and motivating consumer behavior. They provide tangible, long-lasting reminders of a brand or company. Here's a closer look at some of the popular promotional products and how you can use them effectively in your marketing campaigns…

Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends.

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there's a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your direct mail efforts. Let’s look at five elements that make print special.

Direct mail is a powerful tool for retaining customers and building loyalty. It can be used to remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let’s look at five ways you can incorporate direct mail into your customer retention efforts.

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful.

As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous. It is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look at five ways to say “thank you” to your donors, not just during special events but at all times of the year.

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as an opportunity to ramp up. Why? Let’s take a look.

Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important.

In today's competitive business landscape, who doesn’t want new customers? We all do! However, innovative businesses understand customer retention is the path to sustainable profitability. By nurturing and retaining existing customers, you can save on marketing costs and benefit from increased customer lifetime value and a more substantial brand reputation.

When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers open the box, take out their purchase, and recycle it with little thought. But opening the package to find a thoughtful and beautifully printed card can change that experience and win you a loyal customer.

One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business. One study found, for example, that year-over-year growth in unique website traffic is 7.8x higher for content marketing leaders than for followers (19.7% vs. 2.5%, Aberdeen). If your content is being provided in print, content marketing often drives them to check you out online in the first place.

Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. Here are five tips for maintaining an authentic voice and winning customer trust.